Fleur by DK: changing the perceptions of flower gifting in Christchurch

4 August 2025

Flower giving has always held a special place in human culture, an age-old way to say, ‘I love you,’ flowers to say, ‘I’m sorry,’ or simply ‘I’m thinking of you.’ But as the world changes, so do gifting habits. Today, the act of giving flowers has expanded far beyond romance, branching into self-care, friendship, activism, and personal storytelling.


At Fleur by DK, an award-winning boutique florist in Christchurch NZ, we’ve seen firsthand how attitudes towards floral gifting are evolving. And we’re embracing every beautiful shift. Whether you’re searching for wedding flowers Christchurch, thoughtful gifts for her Christchurch, or even a way to brighten a hospital room with flowers Christchurch hospital delivery, the reasons behind flower giving today are more diverse, and more meaningful, than ever before.


1. Exceedingly romantic, but flowers for every relationship

Traditionally, flowers have been strongly linked to romantic gestures. But today, more people are embracing flowers as gifts for friends, colleagues, neighbours, and themselves. Sending a bouquet is no longer reserved for Valentine’s Day (although Valentine’s Day flowers Christchurch are still a top seller); it’s about acknowledging meaningful relationships in all their forms.


Think about a bright, cheerful posy sent to a friend who’s just landed a new job. Or a calming arrangement delivered to a family member recovering in hospital. Our same day flower delivery Christchurch service makes it easy to show you care, immediately (order flowers online for Christchurch) and sincerely.


2. Self-care, floral-style

One of the most exciting trends we’ve seen as a Papanui Road florist Christchurch is the rise of flowers as self-care. Buying flowers for your own home is no longer considered indulgent, but an affordable luxury. Fresh flowers lift your mood, lower stress, and bring a sense of calm.


Many clients come to our flower shop Christchurch not because they need a gift, but because they want to feel better. And they leave with a bunch of local tulips or delicately scented freesias in hand, and a visible lift in spirit. For those who can’t make it into our Merivale florist, check our wide selection of flowers online Christchurch; treating yourself to a beautiful bouquet is as easy as clicking a button.


3. The social media influence

Social media plays a massive role in modernising floral gifting reminding people that flowers aren’t just for milestones, they can celebrate everyday beauty. Instagram-worthy arrangements and Pinterest boards filled with dreamy petals have ignited people’s love and appreciation for the artistry behind floristry. Thanks to this visibility, florists are no longer seen simply as vendors of flower bouquets.  Rather, at Fleur by DK Christchurch, we are celebrated for our creative designs with each bouquet a work of living art. 



Bouquet of lilacs with purple and white flowers tied with twine on a white background.

4. Eco-conscious gifting

Sustainability is at the heart of many modern purchasing decisions, and flower giving is no exception. Consumers are more aware than ever before of how and where flowers are grown. Many preferring to support local businesses using seasonal, ethically sourced flowers.


At Fleur by DK, we’re proud to support New Zealand growers wherever possible. Choosing locally grown flowers not only reduces the carbon footprint but also means your bouquet lasts longer and looks fresher – every flower selected with intention. It’s a small but meaningful way to care for the planet while caring for someone special.


5. A language of personalisation

Flowers have long held symbolic meanings—roses for love, lilies for sympathy, sunflowers for adoration. But modern gifting goes beyond symbolism. Today’s givers want to match the aesthetic and message of the bouquet with the recipient’s personality.


We help our clients choose flowers that speak volumes: soft blush peonies for the romantic dreamer, bold proteas for the trailblazer, or delicate orchids for someone elegant and composed. It’s why we’re known as one of the best florists in Christchurch New Zealand, because we take time to understand the story behind each bouquet.


6. More than just a pretty gift

Flowers are often thought of as “just” a beautiful gesture—but they also carry functional value. Studies show that having fresh flowers around can increase happiness, reduce anxiety, and even improve focus.


That’s why flowers are increasingly seen in corporate settings, wellness spaces, and private homes. It’s also why our Christchurch hospital florist service is so popular. A carefully curated bouquet can transform a stark hospital room into a more healing space.


Similarly, when it comes to moments of farewell, our funeral flowers Christchurch service offers arrangements with dignity and sensitivity, helping loved ones express what words often can’t.



Person tying a ribbon around a bouquet of pink and white flowers on a wooden table, preparing for a floral arrangement.

7. Bridging the generational gap

You may think the younger generations see giving flowers as outdated or too formal, but that perception is shifting rapidly. With the rise of personal expression and individualised gifting, younger people are discovering that Fleur by DK flowers are fun, meaningful, and on trend – modern yet timeless. After all, you want something that screams ‘you’re unforgettable’ instead of ‘you’re traditional’?


 

8. Flowers and the festive season

Let’s not forget one of the most classic gifting moments, Christmas. While many people lean towards gadgets and gift cards, Christmas flowers and Christmas gift baskets Christchurch NZ are always very well received. Why? Because they’re heartfelt, sensory, and never impersonal. Whether it’s a fresh pine-scented centrepiece or a gourmet hamper paired with fresh blooms, Christmas flower giving is all about connection and celebration.


Still the pick of the bunch, the joy of flowers

Flower giving is evolving, but its emotional core remains the same. Whether you're sending a bouquet to a friend who needs cheering up, pampering yourself with a fragrant bunch, or marking a major life milestone, flowers continue to be one of the most powerful ways to show you care.


So next time you’re thinking about how to brighten someone’s day, or your own, remember Fleur by DK is here to help. With custom arrangements, sustainable options, and same day flower delivery Christchurch, we make gifting flowers easy, elegant, and deeply personal, because sometimes, saying it with flowers is still the most beautiful way to speak.



Order flowers online or visit or call the flower shop in Merivale to personalise custom bouquets. Call us 03 355 0464.

 

A vase filled with pink and purple flowers is sitting on a table.

Floral design for business events: style, strategy, and seasonal beauty

by Simon Mullinger • 23 June 2025
When it comes to creating memorable events, nothing transforms a space quite like expertly chosen floral arrangements. Whether you're planning an intimate celebration or a grand corporate gathering, the right flowers elevate your corporate event from ordinary to extraordinary. Selecting the perfect flowers requires the careful consideration of multiple factors that come together to create a cohesive, stunning display. Understanding your event's unique requirements As an award-winning flower shop in Christchurch, Fleur by DK has been recognised for our creative flower displays and arrangements, but our success relies on our ability to connect with our clients on a human level. Every successful event begins with truly understanding the atmosphere you wish to create and how you want the flowers to make the attendees feel . The type of celebration you're hosting is the greatest influence on your floral options, from the scale of arrangements to the specific varieties that will best complement the occasion. Flowers for formal events For formal occasions like corporate launches, awards ceremonies, or business conferences, the choice of flowers should reflect elegance and professionalism and be brand appropriate. Orchids are a Christchurch business flower favourite, often recommended as these exotic blooms ooze sophistication and yet have an impressive longevity. When paired with structured tropical foliage, such as anthuriums or sleek line flowers, they create eye-catching arrangements that enhance the setting without distracting from the event’s purpose. Purple irises, which symbolise wisdom, can also be a thoughtful addition, subtly reinforcing brand values while adding a touch of colour to reception areas or stage displays. Flowers for casual events Casual corporate events, such as team-building days, office birthdays, client socials, or milestone celebrations, allow for a more relaxed and creative approach to floral styling. These occasions are ideal for incorporating personal touches that reflect company culture or the interests of the team. Think flowers with vibrant colour palettes , playful arrangements, Instagrammable walls, or blooms that tie into the event’s theme. For example, a summer BBQ might call for bright sunflowers and bold tropicals, while a laid-back networking evening could feature simple, seasonal posies in jars for a welcoming, informal vibe. 
A living room with a couch and a glass coffee table with a vase of flowers on it.

Fresh flowers for beautiful interiors: the art of styling your space

23 May 2025
It will be no surprise to learn that as one of Christchurch’s best florists, Fleurs by DK relish how our beautiful fresh flowers have the capacity to effortlessly transform a space. Beyond their natural beauty and fragrance, our thoughtfully curated arrangements elevate a home's interior design style. We've helped countless homes bloom through carefully curated arrangements. Here's how you can capture the power of flowers to transform your living spaces. Create striking first impressions Your hallway sets the tone for your entire home. A statement arrangement on a foyer table welcomes guests with colour, fragrance, and style. For maximum impact, consider a seasonal display that changes with the calendar – seasonal bright flowers in September or festive Christmas flowers in December. Many clients use our flower delivery Christchurch service to ensure their entrance makes a statement – is there anything more pleasing than coming home to beautiful fresh flowers? Add living texture to any room Where furniture and décor provide structure, flowers add organic movement and texture. A thoughtfully positioned flower arrangement softens angular furniture pieces and complements existing textiles. For living rooms, fuller arrangements with varied heights and textures add vitality. For dining tables, lower arrangements allow comfortable conversation while still adding elegance. At Fleurs by DK, our professional florists craft flower arrangements specifically designed to enhance your home's unique aesthetic. Transform awkward spaces Every home has challenging corners or nooks that resist traditional décor solutions. These spaces are perfect for placing flowers. A tall, sculptural arrangement can fill an empty corner, while smaller posies bring life to bathrooms or bedside tables. Our flower shop in Christchurch specialises in creating custom arrangements for these often-overlooked spaces. 
More posts